Telling the Story of Association Impact

The association community touches nearly every aspect of our lives. But do ASAE’s association members recognize their own power to transform our world? And does the world realize how impacted they are by the work of association professionals?

This was a story that needed to be told.


On the Road to Recognition

What better way to galvanize this passionate community than by showing real-world examples of associations at work? And the proof is not just in one community, or one city, or one state. So we hit the road.

The result was a cross-country video road trip to capture how associations impact individuals every day, everywhere, and in every way.

The ASAE Road Trip took our camera crew on their own journey: We came away with a deeper appreciation for the power of associations and, really, for the beauty and diversity of our country!