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Let’s Kick “But”

We started with a simple challenge: What if we banned “but”? It’s a nasty little word. Three letters that block a lot of great ideas. What if we started with “yes,” accepting what we’re given in all its imperfection? We’d dig into the problems, we’d embrace the obstacles, we’d admit what we don’t yet know and then we’d get right down to figuring it out.

Then, what if we added “And?” We’d go farther. We’d discover new things by exploring the not-yet-explored. We’d not stop at done. We’d move forward unafraid of what we’d discover, unblocked by so many big “buts.”

And we discovered something pretty neat. Impact starts at “Yes” and, once we’re there, there’s no end to “and”...


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