Yes& is looking for an Advertising Strategist who will expand and lead Yes& advertising efforts with clients and internal stakeholders.

 

 

 

What You Will Do

  • Create inventive strategies for the use of paid media and advertising campaigns in both traditional and digital environments
  • Gather client objectives, guide clients, prepare strategic analyses, research target audiences and demographics, and track the results of advertising campaigns to allow mid-course corrections
  • Create inspiring, relevant creative briefs and translate insight into ideas and subsequent management of idea across all media
  • Apply, develop, and conduct different primary research techniques to spark the creative process
  • Execute appropriate creative projects across media – brief writing to presentation
  • Evaluate the effectiveness of the campaign in the marketplace

Experience You Need

  • Bachelor’s degree, or equivalent experience, in related field
  • 7+ years of advertising strategy experience
  • Strong management skills, superior communication skills, and thorough knowledge of industry discipline
  • Proficiency with Google Suite products and Microsoft Office, including Word, Excel, and PowerPoint
  • Specific experience in planning, research, insights or emerging media
  • Strong verbal and written communication skills
  • Demonstrated success with client relationships, team management and business development
  • Interest in additional emerging media, including mobile, AR, 2D codes, etc.
  • Strong presentation skills (speaking and visual design)
  • Ability to multitask and prioritize
  • Must be a US Citizen and able to pass a Public Trust Security Clearance

Experience that Would be a Plus, but not Required

  • Application of AgencyAgile, including Roadmapping and Resourcing
  • Familiarity with government clients and/or insurance programs

Values You Should Share with Us

  • Working within a diverse team environment
  • Crafting solutions for internal and external processes
  • Communicating effectively with colleagues and / or clients
  • A mix of collaboration and self-direction in work
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