Yes& is looking for a Marketing Data Analyst to join our Digital department. The ideal candidate will define and implement data analysis measurement strategies that align with the client and agency goals.

What You Will Do

  • Work daily with data from platforms including but not limited to Google Analytics, Hubspot, Salesforce, social media platforms, Google Ads, DSPs, and others
  • Develop attribution modeling strategies to more accurately understand the most effective tactics
  • Define A/B or multivariate testing strategies to continuously optimize campaigns
  • Provide analysis of website traffic including user behaviors, conversion and event tracking, and developing strategies to improve performance
  • Develop dashboards and performance reports from multiple data sources, including blended data to uncover insights
  • Implement data capture and tracking integrations using Google Tag Manager
  • Understand customer journey mapping, including ad retargeting strategies to nurture users through the funnel
  • Work closely with the account services team to make specific and actionable client recommendations
  • Stay current with client and industry trends, best practices, and platform changes

Experience You Need

  • 4 + years of experience in a related role
  • Familiar with data visualization standards and techniques to visually summarize data and insights
  • Bachelors’ Degree required, preferably in business or marketing
  • Strong analytical skills; must be proficient in analyzing and interpreting complex data from multiple sources
  • Proficient in Google Analytics, Google Tag Manager, Google Data Studio
  • Solid understanding of the fundamentals of digital marketing, advertising and social media, including the martech stack behind them
  • Ability to write clear and concise presentations for clients summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients

Experience that Would be a Plus, but not Required

HIGHLY ATTRACTIVE

  • Agency background with Data Analytics experience preferred
  • Master’s degree in related fields preferred

Values You Should Share with Us

  • Working within a diverse team environment
  • Crafting solutions for internal and external processes
  • Communicating effectively with colleagues and / or clients
  • A mix of collaboration and self-direction in work
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