Yes& is looking for a Media Specialist II who will coordinate media buying efforts as well as create media plans based on research that determines advantageous placements.

 

 

 

 

What You Will Do

  • Develop media lists and outlets for TV, radio, print, outdoor, Internet, and other venues, as required
  • Help create media plans based on this research and determine the most advantageous placements
  • Coordinate media buying
  • Oversee and manage paid media budget
  • Analyze trends to determine campaign success. Write detailed reports at the conclusion of campaigns to detail placements and results
  • Should quantitative research be required, help in the creation of the survey instrument
  • Conduct in-depth keyword and website research, ad grouping and audience targeting
  • Maintain knowledge of industry best practices and new technologies
  • Stay up to date on platform updates and best practices
  • Leverage the right tools to manage your advertisements
  • Continuously monitor, analyze, and optimize campaigns across multi-channel platforms to identify opportunities to improve performance

Experience You Need

  • Associate's degree or equivalent experience
  • Requires 2+ years of experience in a media buying, media sales, and/or public relations environment
  • Requires excellent skill in word processing applications, vocabulary, and grammar. 
  • Proficiency in: Google AdWords / Bing Paid Ads, Google Analytics, Google Grant, Retargeting and Google Display, Social Platform Advertising: Facebook, Instagram, Twitter, LinkedIn, YouTube and video advertising
  • Must be a US Citizen and able to pass a Public Trust Security Clearance

Values You Should Share with Us

  • Working within a diverse team environment
  • Crafting solutions for internal and external processes
  • Communicating effectively with colleagues and / or clients
  • A mix of collaboration and self-direction in work
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