Yes& is looking for a Senior Media Planner / Buyer to join the Yes& team. Working primarily with Federal Government clients, you will be responsible for developing a deep understanding of the agency’s objectives, and come to the table with fresh ideas on how to leverage digital, social, and traditional advertising channels to achieve their goals.

This position will work closely with our VP of Marketing Strategy and media team to plan and manage paid ad campaigns including media strategy, planning, buying, and campaign management. You will also work closely with our media analyst to track performance and optimize campaigns.

What You Will Do

  • Work directly with clients and internal teams to define goals and objectives, identify target audiences, and develop strategic plans using digital, social, and traditional media.
  • Use multiple datasets to inform campaign targeting strategies, including geographic, demographic, behavioral, contextual, and ad retargeting.
  • Work directly with existing and new media partners to plan tactics, channels, flights, and budgets.
  • Manage and monitor advertising campaigns, track performance, optimize campaigns, and report on KPIs.
  • Develop and manage reports to analyze and optimize campaigns, and assess against objectives, goals, and KPIs.

Experience You Need

  • Bachelor’s degree in marketing, communications, public relations, or another related field.
  • 5-7 years of experience in media planning and buying, with a strong focus on digital media, preferably within an agency setting.
  • Resourceful with strong time management skills; adept at working under tight deadlines; able to evaluate priorities and manage a variety of projects in a fast-paced environment.
  • Ability to research and learn to use new platforms; test tactics and strategies; and analyze performance and recommend optimizations.  
  • Strong organization and project management skills, with the ability to manage media budgets, schedules, and coordinate with internal project teams and external media partners.
  • Strong presentation and written communication skills and the ability to interface well with clients.
  • Working knowledge of current research and analytical tools, including Google Analytics and Google Tag Manager, strongly preferred

Experience that Would be a Plus, but not Required

  • Agency experience working with clients in the federal, state, and local government agencies.
  • Advertising experience targeting hard to reach populations and underserved communities.
  • Programmatic media buying experience, including self-serve DSPs and paid social media platforms.

Values You Should Share with Us

  • Working within a diverse team environment
  • Crafting solutions for internal and external processes
  • Communicating effectively with colleagues and / or clients
  • A mix of collaboration and self-direction in work
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