Yes&, a rapidly growing marketing agency located in Alexandria, VA, seeks a dynamic, high-energy and creative social media specialist to join its expanding team.

The social media specialist works in cooperation with Yes& account executives to direct and coordinate assigned projects. This position requires a junior-level social media specialist with some experience in Public Affairs/Relations. Seeking 1-2 years of experience. Must be able to work in a fast-paced environment. Position is located in Fairfax, VA.

Responsibilities

 

Prime Responsibilities

 

Strategy

This task will involve creation/development of a social media strategy and an action plan.

  • Respond to and create new posts for client across social media channels.
  • Assist in the creation of a set of social media standards and guidelines for the department.
  • Assist in the creation of an editorial calendar.

 

Content Management 

This task will involve daily updates including long format feature stories and near real time uploads for timely/breaking stories. Specialist will:

  • Manage the content on the following platforms:
    • Twitter using HootSuite
    • Facebook
    • YouTube
    • NextDoor
    • Instagram
    • WordPress
  • Repackage content from press releases and other sources to form accurate reporting on events and activities.
  • Pull images from PA sources and/or existing library.
  • Update content on the blog using WordPress.
  • Copy edit all content.
  • Able to modify basic graphics to reflect a consistent brand.
  • Create and schedule weekend content for social media.
  • Incorporate feedback on posts to inform action by client including a daily list of feedback/action items from SM audiences.

 

Metrics and Measurement

This task will involve in-depth analysis of all SM platforms working independently and together.

  • Pull regular statistics and analytics from each platform.
    • Analyze quantitative metrics including: post timing, successful posts vs unsuccessful, and types of audiences.
    • Measure trends over time.
  • Recommend changes based on data to improve social media approach.

Skills and Qualifications

  • 1-3 years direct professional experience posting, measuring and reporting social media.
  • 4-year College degree required
  • Proficiency with Microsoft Office, including Word, Outlook, Excel, and PowerPoint.
  • Organized with an attention to detail, deadlines, and budgets.

 

Other Requirements

  • Ability to handle highly sensitive information.
  • Candidates will be subject to a background/suitability check.

 

Preferred Experienced

  • Experience with Workamajig (or similar project-management tool).
  • Prior experience with government accounts, with agency experience.
  • Excellent prior client management and relationships.
  • Multitasker, team player, personable, and goal-driven.
  • Flexible and organized with a positive, can-do attitude.
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