Yes& is looking for a Social Media Strategist who will help manage the strategic and tactical components of organic social media initiatives for the agency and its client. The ideal candidate will work with internal digital marketing leads as well as with clients.

What You Will Do

  • Generate buzz and online publicity for the agency’s clients via campaign initiatives
  • Work with copywriters to research, write, and edit press materials for clients
  • Conduct strategic media relations that create favorable coverage, incorporating clients’ key messages
  • Optimize content distribution strategies to improve search rankings on major search engines and social sites
  • Suggest, execute, measure and report social media marketing strategy
  • Develop and manage social media sites including Facebook, Twitter, Linkedin, Google+, YouTube, etc.
  • Manage seeding process from beginning to end, including working with client services and media to identify opportunities, planning the strategy, developing a contact list, implementing outreach, maintaining relationships and communication, reporting the findings, and more
  • Collaborate with account group, media and marketing staff to gather information about a product, service or campaign to determine an opportunity for seeding or blogger outreach

Experience You Need

  • Bachelor's degree, or equivalent, and 3 years of experience in a public relations environment, journalism, or related field
  • 3 years social network/media marketing experience and/or search engine marketing experience (Video Marketing a Plus)
  • Strong vocabulary, grammar, and proofreading skills
  • Exceptional writing skills and sample portfolio
  • Proficiency with Google Suite products and Microsoft Office applications including Word, Excel, and PowerPoint
  • Ability to work as a team player and independently in a fast-paced environment
  • Ability to multitask and deliver under tight deadlines
  • Maintain discretion when handling sensitive and confidential matter
  • Must be a US Citizen and able to pass a Public Trust Security Clearance

Experience that Would be a Plus, but not Required

  • Copywriting experience
  • SEO/SEM experience
  • Familiarity with government clients and/or insurance programs
  • Agency experience

Values You Should Share with Us

  • Working within a diverse team environment
  • Crafting solutions for internal and external processes
  • Communicating effectively with colleagues and / or clients
  • A mix of collaboration and self-direction in work
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