Challenge

Creating More Sophistication Online for a New Market

As a fast-growing bank in the Mid-Atlantic region, United Bank asked Yes& to assist in reaching new customers as it continues to expand. The bank website needed to remain easy to use and intuitive for current customers, and draw new audiences in with a more sophisticated interface and mobile-friendly web design. Ultimately, success hinged on balancing these two needs ensure that both current and new customers have a rewarding experience.

Solutions

Focus on the User Experience

United Bank drew on our experience with bank website design, and our extensive expertise in user experience to create a web presence that works consistently for users, regardless of device. We performed strategy, design, copywriting and development for the site in conjunction with the United Bank team.

The new bankwithunited.com website uses the Drupal Content Management System (CMS) to let bank staff easily and effectively manage the pages on the site. Drupal provides a strong foundation for future growth of the financial institution’s primary web presence.

Results

Great Design and UX for Today, with a Platform to Support Tomorrow’s Growth

There were several improvements to the performance of the new United Bank site upon launch. Smartphone usage and engagement was dramatically increased due to the addition of the mobile responsive design, and natural search traffic has increased due to the improved content strategy and coding of the site.

Great User Experience

The customer experience has improved with the ease of navigation, clearer content areas, and improved access to online banking sign in.