Challenge

Giving a Fast-Growing Company a Website to Keep Pace

With an audience that increasingly embraces mobile, and a growing presence across North America, JK Moving Services needed a website and web infrastructure that better supported its sales and marketing efforts, which range from digital (search, social and advertising) to traditional. JK Moving partnered with us to translate the organization's goals into a website built for growth.

Solution

A Focus on Customer Experience

With a mobile-first, user-centered design approach, we worked with the JK Moving Services team to create a digital strategy to accomplish several key objectives: improving the customer experience in researching and requesting quotes; elevating the overall mobile experience; and enhancing the site’s marketing integration and Search Engine Optimization.

Responsive design optimized the user experience for smartphone, tablet, laptop and desktop users while reorganized content streamlined display of information and important content that helps potential customers make informed decisions. To achieve this, Yes& migrated JK Moving Services from an Ektron Content Management System to the Drupal 8 open source CMS, and provided integration between the CMS and JK Moving's CRM for estimate/quote requests. The Acquia Drupal hosting platform was chosen for its stability and its deep integration with the Drupal CMS platform.

Finally, we provided flexible tracking and tagging options to support measuring JK Moving's marketing and advertising efforts.

Results

Award-winning Design, Solid Platform, and Great UX

With the implementation of the responsive mobile design JK Moving Services not only saw an increase in mobile traffic, but also in mobile engagement throughout the site. Additionally, the enhanced content and code on the site improved overall search engine placement for key search terms and phrases.

Alongside these successful results, the website was awarded an Acquia Engage award in the Transportation and Moving Category for excellence in Drupal web design and development, and the 2017 WebAward for the Transportation Standard of Excellence.

  • Mobile traffic and engagement increased with the addition of the mobile responsive design

  • Improved Search Engine placement due to enhanced content and code on the site

  • Won an Acquia Engage award in the Transportation and Moving Category for excellence in Drupal web design and development

  • Won 2017 WebAward for the Transportation Standard of Excellence