Challenge

Demonstrating the local impact of a national system.

GoRail works with thousands of community leaders across the country to tell the local story of freight rail — stronger economies, more jobs, and cleaner skies.

GoRail educates community leaders across the country about the public benefits of freight rail investments and mobilizes them in support of an even stronger rail network. But a dated website was inhibiting the organization’s ability to post timely content to engage rail advocates and drive grassroots action.

Solution

A website that brings the message home.

Yes& partnered with GoRail to design a new website to share the story of the positive local impact of the freight rail industry and to highlight the growing community of local rail advocates across the country.

At every juncture, the new GoRail.org highlights local impact and stories, all while offering concrete opportunities for individuals around the UnitedStates to take action in support of freight rail. Integration with GoRail’s Salesforce CRM action center ensures that GoRail can track the behavior of its most engaged advocates and learn from key trends. Its compelling visual design, with an interactive map that enables users to see the impact of rail in their state, has also served as the basis for collateral pieces since the launch of the site.

Yes& also helped GoRail extend its impact with impactful collateral pieces for its field team and online annual reports that highlight the organization’s impact.

Results

Dramatically improved engagement from an updated online experience.

Increased traffic with decreased bounce rate and longer time on site. Hundreds of influential rail advocates across the United States. Dozens of successful online advocacy campaigns with tangible legislative results.