Challenge

Communicating major changes to dietary guidelines for the first time in 50 years

USDA FNS Team Nutrition Child and Adult Care Food Program (CACFP) supports the Child Nutrition Programs through training and technical assistance for foodservice, nutrition education for children and their caregivers, and school and community support.

When CACFP Meal Patterns underwent major changes for the first time in decades, they were faced with an all too common challenge: How to communicate detailed, technical information in a simple yet engaging way?

Solution

Paring targeted messaging with fun and approachable imagery.

You can make even the most technical, often regulated, information easily digestible by:

  1. Developing targeted materials that can speak to individual audiences.

  2. Using clear messaging to get your point across in a concise way.  

  3. Creating visuals that help support or even replace exhaustive copy.

Luckily, we already knew our target audiences based on the guidelines. From there, we created multiple worksheets, posters, and infographics that combined plain language with custom graphics and photos from an original photo shoot. Paring vivid imagery with succinct descriptions allowed us to tell an engaging story about food nutrition standards. A story that can be easily understood and remembered.

But we didn’t want to take our own word for it. It’s important to put your creative to the test. So, we conducted focus groups in various parts of the country to gain diverse and critical feedback on the outreach materials. With minimal recommendations, we knew we were on the right track.

Results

Team Nutrition for the Win

USDA received overwhelmingly positive feedback on the materials and opted to extend the use of the creative into other materials, including conference banners and additional worksheets.